September 16th, 2006

Delroy Lindo

NO-AD

There is a company out there which sells their products under the name, "NO-AD" where they are quite proud of the fact that they can keep costs down by not advertising their products. It says so right on the bottle.

The way I see it, advertising increases sales. Sales fund the Research and Development process in which new/better products can be created. Furthermoreore, by intentionally naming their product, "NO-AD" is that not a marketing scheme in and of itself, i.e., could be considered advertising? They even have a web-site. I wonder what the purpose of the site is? Advertising? The only reason I bring this up now, is I saw a bottle of children's spray-on sun lotion in the bathroom. It was marked a "NO-AD" product...right under Pixar's Nemo movie still...? Who's paying who here, and why?

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