I have a tendency to seek things out which appeal to my sense of style (not fashion), quality (value), comfort and usability divorced from (but also never not-because of) ideology.
If I ever bought a Harley-Davidson motorcycle for example, it would be for any of the above reasons, and not out of a need to feel to "belong" to something "greater than myself" (were there such a thing) nor out of any semblance of societal disobedience. I would not adorn myself in branded apparel nor plaster my workplace with evidence of my choice of transportation. I would not, in short, embrace the subculture which is so prevalent around those who believe their appearance (mostly) or behavior/merchandise warrants some sort of admiration or even acknowledgement.
Hey, I'm all for subculture ... as long as you keep it to yourself. I like to think of my own specific proclivities as belonging to a secret society; something you never display publicly. But then, that's not what subculture is really about, is it? Its about setting yourself apart from the masses. And the only way those without imagination can think of to do that is through alteration of appearance, speech and accumulation or riddance of of symbols which either support or disdain the new you.
As far as I'm concerned, every poser who attempts to "set himself apart" by embracing a subculture has just become a conformist - the very thing they despise! Yes I work in corporate America. I also pay my taxes and vote. But because I refuse to subject myself to labels - and perhaps more importantly, refuse to elaborately orate labels I may choose to align myself with - I can't really say that makes me part of the majority. No, the "majority" from my perspective are the many diverse groups of subcultures I have to navigate around in order to be an original thinker. Besides, most of these so called counterculture abstractions of themselves still eat, breath, clothe, and seek shelter. How different are you really expecting to be? When you each utter your own unique unintelligible language, how unique does the concept then become?
You know what I'd like to see? A subculture of Enlightenment. A subculture of knowledge and truth-seeking that got picked up by the mainstream to the point that even more specific subcultures within that movement emerged - a whole host of outspoken critical thinkers. Now that's a subculture I could embrace.
Wikipedia's article on subculture: "A sense of boobs."