ehowton (ehowton) wrote,


My Critical Thinking Post highlighted one of the more pervasive of the cognitive distortion logical fallacies, that of polar thoughts; black and white thinking - the either/or statements of FALSE DICHOTOMY.

schpydurx's weekend post The Definition of Job To Do Theory quoted Horace Dediu's understanding of FALSE DICHOTOMY by stating it as such, then countering it with a FALSE DICHOTOMY of his own (highlights mine):

Your question was framed by an implied market categorization: that buyers are either high-income or, presumably, low-income. This is a false dichotomy. Buyers are either needful of a job to be done or not.

Tags: psychology

  • Frank Lloyd Wright Allen Lambe House

  • Hasselblad

    Ever since I rented that tilt-shift lens, I have imagined over and over what I could accomplish with that tool in my arsenal. I'd assumed…

  • Wichita Thunder

    Friends got a box for the Wichita Thunder game (against the Allen Americans); I hadn't been to a hockey game since the Dallas Blackhawks back in…

  • Post a new comment


    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.