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Posted on 2012.05.29 at 09:42
Current Location: 67114

My Critical Thinking Post highlighted one of the more pervasive of the cognitive distortion logical fallacies, that of polar thoughts; black and white thinking - the either/or statements of FALSE DICHOTOMY.

schpydurx's weekend post The Definition of Job To Do Theory quoted Horace Dediu's understanding of FALSE DICHOTOMY by stating it as such, then countering it with a FALSE DICHOTOMY of his own (highlights mine):

Your question was framed by an implied market categorization: that buyers are either high-income or, presumably, low-income. This is a false dichotomy. Buyers are either needful of a job to be done or not.


Tomas Gallucci
schpydurx at 2012-05-29 14:59 (UTC) (Link)
Dediu has no false dichotomy in the sentence ou quoted. Not all either/or constructs are wrongly closed on less then the number of solutions to a given problem.

But since you in your own conceit deign to chastise a Tufts and Harvard graduate, please exhaustively elucidate to the perceived ignorant the entire set of buyers over which there is closure.
ehowton at 2012-05-29 15:10 (UTC) (Link)
The beauty and effectiveness of critical thinking isn't in knowing everything about everything. Its about identifying limitations in conceptions and seeking alternatives :)
michelle1963 at 2012-05-29 15:13 (UTC) (Link)
Buyers are either needful of a job to be done or not.

I understand what the man was trying to elucidate ~ that the questioner was looking at the wrong data. However, many, many buyers are not "needful" at all ~ they don't need the product; they simply want the product. An incredible amount of money is spent on advertising geared exactly to those who want, but do not need. Hence the false dichotomy and / or oversimplification.

ehowton at 2012-05-29 15:16 (UTC) (Link)
Oh wow of course! Otherwise there wouldn't need to be market research - simple dissemination of information would be adequate enough.

Excellent point ma'am.
michelle1963 at 2012-05-29 15:09 (UTC) (Link)
This just makes me shake my head and laugh. Oh dear!
ehowton at 2012-05-29 15:13 (UTC) (Link)
While I'm aware of the few limitations of open-mindedness, it seems to solve a whole lot more problems than it creates, and it seemingly only "creates" "problems" in those who have yet to obtain it.
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